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Now
that you have set up your online business, I'd like to
congratulate you, and tell
you that was the easy part. Now you have to determine
how to drive lots of targeted traffic to your site. Without web
site traffic, all of your efforts thus far can mean
absolutely nothing.
There are many methods that you
can use to promote your business and I have listed the ones
I recommend to your right under 'Traffic Generators'. I must
however tell you that Search engine placement, should remain
the ideal for any ‘want-to-be’ successful internet
marketer, since more than 75% of persons seeking goods and
services in this massive multi-trillion dollar global
marketplace, seeks and finds the goods and services they
want to purchase by conducting searches on search engines.
Search engines have become the ‘Yellow Pages’ of
this seemingly limitless Global Marketplace in which we now
live. Therefore,
if as a supplier of goods and services, you are not
listed there, then someone else will be servicing customers
that could have been yours and you will be missing out on
lots of sales and therefore on the possibility of retiring
early and really enjoying and living your life. You
should therefore make every effort to be listed in as many
search engines as possible - particularly the major ones
such as Google, Yahoo, MSN etc - for the goods and services
that you promote or sell. Online
Communities such as Adlandpro can also be an important source of traffic for your online
business. The provide a direct market that you can tap
into by sending messages directly to persons within the
community or by participation in online forums. As
we discuss various methods of generating traffic for your
website, we will look in particular at the following
methods: -
Autosurf
Programs - In exchange for viewing other other
persons' / business ads, your ads are shown to
others. This form of advertising may not bring you
targeted traffic, but it can boost your Alexa ranking. -
Purchasing
of visitors - This method allows you to purchase
'real' visitors from online traffic stores. The
ones that will probably give you the traffic you need
will be those that sell visitors according to
categories. -
Classified
Ads - There are literally tens if not hundreds of
thousands of classified sites in the internet, and is a
very popular form of generating traffic. Your
major challenge here will be to write ads that will pull
a crowd. We will talk more about this on the Classified
Ads page -
Ezines - These are electronic or online magazine. Many of
them will publish your ads for a fee. Here your
focus should be placing your ads in ezines that have a
large enough subscribership, and that are relevant to
your business, especially if you are paying for it. -
Link
Exchange - Many of the larger search engines like
Google and Yahoo etc., will rate your site on what is
called links popularity - that is the number of incoming
links you have to your site. -
Pay-Per-Click
Services - With this service, your ads are displayed
when someone makes a search at the search based on
keywords that you have chosen. With this method,
you will have to bid on your selected keywords, and will
only pay when someone clicks on your ad. -
Search
Engine Submission - This I think, remains one of the
surest ways of getting targeted traffic. Here
you can be listed on the major search engines within 24 hours.
| IMPORTANT
HINT: I
would like to recommend a very simple but yet very
helpful tool as you seek to drive lots of traffic to
your website. It is the Alexa Toolbar and can
be downloaded by clicking
here. This toolbar is installed into your
Internet Explorer and provides you with vital
information as you browse the internet. For
more details on this toolbar and the information it
provides, please click
here. |
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